General Pencil launches General's® Art Press™. General's Art Press works with working artists to create How-To Draw books for aspiring artists. The newest publication under General's Art Press is How to Draw Cartoon Pets! by Pixar Animator/Cartoonist Matthew Luhn.
General Pencil's How To Draw Cartoon!™ Kits are featured in the Dr. Toy Segment for locally made toys on KRON Channel 4 Weekend News in the San Francisco Bay Area.
General’s® How to Draw Cartoon Flipbooks Kit Wins “Best Green Product” from Dr. Toy’s “Best Green Toy Company Awards"
General Pencil's How To Draw Cartoon Kits by Matthew Luhn featured on Louisville, KY channel WHAS-11.
National Geographic Channel, Factory Floor with Marshall Brain: Tennis Ball, Pencil, Hot Dog, Fireworks
Original air date: October 2, 2008 - 8 pm
Additional air dates: October 4, 2008 - 9 am; October 9, 2008 - 1 pm
Check local listings for repeats
The History Channel, Modern Marvels : Carbon
Original air date: January 14, 2008 - Check local listing for time
Check local listing for repeats
National Public Radio (NPR) Interview - Pencil Company Sharpens Marketing Approach